I'm 39 years old, was born and raised in Reunion Island 🌋 and have been living in Paris for more than 20 years now. I’m curious and enjoy the following; indie-rock, making mixtapes, dogs, my nephews, The Office, Rick & Morty, rougail sauciss’, Martin Scorsese and Jurassic Park.
Let's connect! E-mail me or drop me a message on LinkedIn, I’ll be happy to discuss opportunities over a coffee.
- Manager of +100 projects in social media, community & influence management, as a team leader
- Head of CM & Brand Content for multiple communities, one of them was +1M members
- Use SMM tools like Social Studio, Sprout, Buffer, Hootsuite or Agorapulse
- Produce content with Wordpress, Mailchimp or Canva and produce photo or gif
- Blogger for +20 years, mainly on music, car and lifestyle topics
- Manage impactful influence campaigns: 3 times in trending topic without Ads buying
- Use Influence and listening marketing tools such as Kolsquare, SocialBakers, Meltwater, Linkfluence or Traackr...
- Produce two classes in e-influence and community management
- Manage Paid strategy (Facebook, Twitter, LinkedIn, Google, display...) to target specifics KPI’s
💼 I’ve been working in digital communication for over 15 years
As far back as I can remember, I always wanted to work on Internet. On the one hand a social media and brand content specialist, on the other a professional blogger. I’ve always believed in the power of content, communities and online conversations to tell unique stories to audiences and engage them for my clients.
Head of Social Media @ Hubside / sept. 2021 to march 2024
I’m leading all Social Media assets for Hubside and manage the CM team worldwide.
Hubside « make the most of the connected world! » Hubside.Store offers a wide range of new and refurbished multimedia products (smartphones, PCs, tablets, TVs, accessories...) and services (repair and recycling, multimedia and lifestyle equipment rental, website creation, multimedia insurance...) around Europe.
Digital consultant @ Parabolèr SASU / oct. 2015 to dec. 2020
Parabolèr was my own company, the name meaning 'storyteller' in Creole (from Réunion Island). I mainly worked with advertisers, agencies, music festivals, artists and labels on their social media strategy, brand content and influence.
Few missions examples I did:
- Digital & Social Media@ Rumeur Publique / jan. to sept. 2021
Clients: Amazon Devices, iRobot, Auchan, BIC, VMware, Les Professionnels du Liège, U2P or Everli.
- Digital & Social Media @ Thomas Marko & Associés - oct. 2019 to sept. 2020
Clients: Monoprix, Agricultural collectives (milk, rabbit, lamb), European Union, Prévention Routière or UIPP.
- Digital Account Manager & NewBiz @ Webedia - jun. to dec. 2018
Clients: Labeyrie Fine Foods, Elle & Vire and intern studies.
- Social Media Manager @ Novethic - oct. 2015 to oct. 2017
- CM for Rock en Seine, La Route du Rock or Les TransMusicales
- Founder and Editor-in-Chief of the webzine Torréfacteur - oct. 2015 to now torrefacteur.co: +3 000 articles for 45 000 unique visitors / month
Head of Social Media @ Les Gaulois / jan. 2013 to dec. 2015
Les Gaulois was a French advertising agency belonging to the Havas group.
I managed the Social Media & Digital team for community and influence management for Mixa, Volvo, Hop!, Transavia, Ligne Roset, SFR or Citroën.
Social Media consultant @ We Are Social / jan. 2011 to dec. 2012
We Are Social is an international creative agency with unique expertise in social media.
I managed all social media projects and community management for PSG (Indesit partnership), Withings, Garmin or Mega Mystery Gum for Konbini.
Editorial webmaster @ Canalsat.fr | feb. 2009 to dec. 2010
& more
Communication consultant @ Sakifo Musik Festival (Reunion Island) | volunteer 2004 to 2011
Web project manager @ Textuel/Lamine | internship in 2008
Corporate communication assistant @ SNCF | internship in 2007
Production assistant @ Filmworks in Dubaï | internship in 2005
📚 I have 2 Master's degrees in Communication & Management
MBA in communication @ ESC Rouen in 2009
Master of marketing @ IPAG in 2007
High-School Diploma @ Lycée Evariste de Parny at Reunion Island in 2002
👀 A little more about myself & what drives me?
Well, I like
- sharing on torrefacteur.co my favorite cultural, artistic and social inspirations,
- listening to independent music and discuss with labels and festivals that make it live,
- playing music and guitar (I learned music and the saxophone at the National Music Academy),
- watching New Hollywood movies at home and go to the cinema as much as I can.
🎶 Hey, wanna listen some music? There’s a #weekly ᕕ(^▽^)ᕗ ♪ ♫